In the next 3 months, I can teach you to start or grow your dream Boutique Business to consistent $3000 monthly sales. #3to3k

Are you ready to quit your 9-5 job, start a boutique in your salon or create a second income for your family?

What if you took the leap, trusted yourself and changed the entire course of your boutique (even if you've failed every time before today)?

BOUTIQUE BASICS BOOTCAMP IS WHERE YOUR HOBBY BECOMES A BUSINESS.

The Boutique Basics framework is a proven system used by over a thousand boutique owners. Follow a clear roadmap to making consistent $3000 months without any guesswork and google-ing, so you can stop dreaming and start making real money.

"I've had almost $4000 in sales!"

"I've been in this course for a month and had almost $4000 in sales at my first 2 events. I just keep looking at my Shopify app because I can't believe it!" - Caylee, Online Boutique

"My business has doubled from the months prior to signing up."

"As a first time boutique owner and after just crossing the 1-year mark, I felt like I needed to work on fine tuning my business.  During the course I began implementing some things Emily and her team discussed and wow! My business almost doubled in sales from what I had seen in the months prior." - Alexia, Online Boutique

"I was selling less than $100/month and now I'm going to hit $500!"

"When I started I was a new boutique selling less than $100 per month. Now I'm close to my goal of $500 a month and I still have over a week left in the month. Thank you Emily and team :) " - Andi Davidson, Arden & Co. Boutique

"I've gone from $500 sales on average to $2,700 in sales."

"This has helped raise the bar in my boutique from $500 sales on average to $2,700 sales. I'm very happy with the results and may even continue to take this course again just for accountability reasons, guidance and support. I highly recommend this course for anyone starting their boutique and anyone that needs to refresh their brand." - Gia Hamel, Eluxurie Boutique

The #1 Course for Starting and Growing a New Boutique Business

DON'T MISS OUT ON WHAT 1200 NEW BOUTIQUE OWNERS, JUST LIKE YOU, ALREADY HAVE LEVERAGED FROM THIS COURSE.

For New Boutique Owners Serious About Growth Under One Of The World's Top Experts

What if your success was guaranteed?

I know you're sick and tired of all the overwhelming advice out there. Bootcamp is a proven professional level system that gets real results for boutique owners over and over. Are you ready take the next 3 months to work toward $3000 consistent sales months?

THE ONLY BOUTIQUE BEGINNER'S COURSE I KNOW WHERE YOUR RESULTS ARE GUARANTEED*

I know I can add immense value to your boutique business, and I'm willing to put my money where my mouth is.

I guarantee if you follow the instructions and implement everything we discuss on the live calls, you'll make at least your investment in this course back in the first 6 months, or I'll personally refund the difference and you can take the course again for free.

Of course, we're aiming for those $3000 months, but I want to do as much as possible so signing up for Bootcamp is a complete no-brainer.

* Participation conditions apply and will be disclosed

 

Boutique Basics Bootcamp includes:

3 Months of Support and a Positive Community

3 Coaching Calls Per Month with Emily & her Expert Coaches

Monthly Sales Training Calls with Emily

Exclusive "Start" Guidebook with Exactly What to Do Next

6 Step by Step Training Modules with Workbooks

Monthly Website Audit Calls with Andrea, our E-comm Expert

Step by Step Shopify Site Creation Tutorial

Retail Mindset Work from the Woman who Wrote the Book!

Hi friend, I'm Emily!

For the past 7 years, I've been educating and consulting with brick and mortar, online and mobile retailers utilizing a groundbreaking new training methodology.

I have over 17 years merchandising background with Abercrombie & Fitch, Club Monaco and Henri Bendel, followed by launching one of the first mobile fashion trucks in the nation.

As the founder of Boutique Training Academy, one of the top retail educational platforms for boutique owners, I'm the secret behind so many of those million dollar boutique businesses you see online.

As seen in:

"I had a SUPER successful event!"

"Had my first pop up yesterday and had a SUPER successful event!! I know all the time I spent narrowing in on my customer helped me sell out of so many styles. I felt confident in my inventory and pricing thanks to all the work we’ve done in Bootcamp." - Erin, Online Boutique

"$40,000 in TWO WEEKS!"

"I just did 2 events in the last 2 weeks, very long road trip with my mobile boutique. I did $25,000 in sales at one at I'll be at $15,000 in sales at this weekend's event. $40,000 in TWO WEEKS! WOOHOO!" - Katie, Mobile Boutique

This course can guarantee your success because it's designed specifically for new and startup boutique owners. There's no fluff, we're straight to the point.

You'll get checklists of what you need to get to the next level, spreadsheets that automatically calculate margin and detailed workbooks to walk you through the video trainings. 

Many boutique owners come to this course after being in business for a year, or two or three. I often say that it's not the length of time you've been in business, but how much revenue you are consistently making, that tells us what course your should start with.

If you've already been working your boutique and it's not at consistent $3000 months, something is foundationally off in your business plan. Bootcamp will help you identify, diagnose and treat the issue so you can realign on the path of success.

You should absolutely take this class if you’re struggling with:

  • How can you feel more positive about your business launch or growth trajectory?
  • How should you identify your ideal customer niche and narrow your focus on that niche?
  • How can you create loyalty and increase conversions?
  • How can you develop a product assortment that sells week in and week out?
  • What every boutique should do (or not do!) on social media to be successful?
  • How much inventory do you need to launch and then keep as you grow?

If you answered yes and you’re starting out or have been in business and sales are less than $3000/month, Boutique Basics Bootcamp is for you!

"Simply the best investment you can make."

"Boutique Basics Bootcamp is the best investment you can do for yourself! Emily will tell you the truth and challenge your thinking process about boutique ownership!!! Simply the best..." - Tiffany, Online Boutique

"I get the keys to my brick and mortar tomorrow and I'm ready!"

"I get the keys to my B&M tomorrow!!! It’s right in downtown- exactly where I wanted to be!!! It’s all happening so fast." - Jen, Brick and Mortar Boutique

The coursework may be foundational, but that doesn't mean it's basic. In Bootcamp you'll cover:

MODULE 1

Mindset and Motivation

  • Identify your personal money story for deep transformation

  • How to throw out the thoughts that aren’t serving your success

  • What you need to create a personal, daily mindset practice that serves your highest self

MODULE 2

Your Ideal Customer

  • Why trying to "have something for everyone" is absolutely killing your chances for success

  • Who do you think you want to serve?

  • Why do they need you in their life every week?

  • What can you offer to them to keep them coming back and buying from you?

MODULE 3

Your Product Assortment

  • How to create an assortment that sells

  • Why your pricing structure matters and how to develop a structure that matches your ideal customer's expectations

  • Create a product sourcing strategy that saves you time and money

MODULE 4

Your Operations Plan

  • What kind of boutique will you be and what implications on set up does that mean?

  • Mega simplified definitions of all the confusing accounting, tax, insurance and licensing terms you need to know.

  • What must your website have on it to turn lookers into buyers?

MODULE 5

Your Marketing Plan

  • Why doing every social media is killing your sales

  • How to keep customers visiting you and BUYING from you!

  • Why you must get comfortable on video and how to convert viewers to buyers

MODULE 6

Boutique Launch Plan

  • How much inventory do you need to launch and then keep as you grow?

  • Why being consistent in your marketing plan is the key to making money

  • How to hold the long term vision for your boutique’s success when others may doubt you

If you're struggling in Boutiqueland, we've got you!

Boutique Basics Bootcamp is a comprehensive program for new (and new-ish) Boutique Owners looking to make money in their business and have balance in their life.

Staying up late searching the web for the "best strategies" and "secrets to success" can be over. You're answers are here in this program.

Even if you've failed every time before (or you feel like you're failing right now), Bootcamp is the answer. Fail no more.

Stay Accountable to the Framework with our Consistent Call Schedule:

*All calls and trainings are recorded in the member's area where you have lifetime access. Inside that Member's Area you'll also find bonus training after bonus training, ready to help you tackle all the toughest things that you can never seem to find answers on the internet for.

What is Boutique Training Academy?

Boutique Training Academy is an online education company that has proven results in successfully training and affecting change in new and established retailers. We were one of the first true merchandising and education experts in the new age of boutique consulting industry, and we strive to be different than what's offered anywhere else. Here’s what truly sets us apart:

  1. Experience. Our founder, Emily Benson, has 17 years merchandising background with Abercrombie & Fitch, Club Monaco and Henri Bendel, followed by launching one of the first mobile fashion trucks in the nation. She has spent the past 6 years educating and consulting with brick and mortar, online and mobile retailers utilizing a groundbreaking new training methodology. 

  2. Approach. The basis of Emily’s holistic approach to boutique coaching and education is that you are capable of anything. You cannot have a successful business with a busted mindset.” It’s impossible to separate your personal health and wellness from your business success. When working for yourself, it’s more important than ever to ensure you’re envisioning your dreams, pacing yourself, meditating and operating your business with a well thought out plan. When you join Boutique Basics Bootcamp, we'll walk you through 6 course modules, including marketing, business and operations. You’ll have the additional benefit of 12+ hours of group coaching to jumpstart your career alongside detailed training workbooks and videos.

  3. Team. Emily's compiled a team of incredible women business owners-turned-coaches to support you on this journey. Each is highly experienced in the specifics of launching and running a boutique, and trained in our BTA "Mindset-Margins-Marketing" methodology. Combined, our team has about 50 years of retail and boutique experience. All ages, locations, and life situations, they are here to be another voice, virtual hug and kick in the butt you need to overcome the blocks that are holding you back.

  4. Results. Let’s face it. Results matter. Emily’s Fashion Truck hit six figures of sales in its first year of business. Boutique Training Academy has had over 1200 new boutique owners not only love the course but have changed the course of their business from it. You'll see past graduates freely chiming in on social media to talk about the course has changed their lives and encouraging others to sign up.

To sum up our teaching philosophy:

People first, business second. In everything we do as a company, we are focused on creating boutique businesses that are joyful, peaceful and focused.

Through our signature mindset, margin, marketing methodology, our team is always focused on keeping you healthy first, and from that place, growing your business.

We are excited to meet you, learn about your boutique and get you the results you've been wishing for.

Over 1300 Happy Boutique Owners have seen Real Results in their boutiques from this course!

"I've been in business for awhile, but Emily got me back on track."

"I have been following Emily for a few years and find her to be truly amazing, so positive. The first course I took was Boutique Basics Bootcamp - what an eye-opener as to where I was going wrong. Emily helped me to get back on track." 

Dekara Case-Lambert, Dekara Jane Fashion Boutique

"Boutique Basics Bootcamp delivers EXACTLY what it promises!"

"Boutique Basics Bootcamp delivers EXACTLY what it promises! Emily uses her unique experience and no bullsh*# perspective to give you the foundational tools needed to succeed in the boutique biz. I had some retail background and lived and died by my outdated 'keystone' philosophy to pricing. When Emily explained the 3x markup concept, my mind was blown. I now know that my business is viable and growth is the actuality, not just a dream for someday."

Beth K, A Sparkling Mess

"What you need to make your business successful."

"I’ve taken several of Emily‘s courses and she is amazing. I think the biggest takeaway I have gotten back is the mindset work. I like her energy and she isn’t just stuff & fluff she gives you that meat and potatoes of what you need to make your business successful."

Tami Anderson, Tapestry Boutique

When you sign up today, you'll get these BONUSES for FREE:

BONUS: Recorded Q&A with Emily for each Module

($697 value)

BONUS: Shopping the LA Fashion District Guide

($97 value)

BONUS: How to Shop at Market Training

($97 value)

BONUS: Grow Your Audience Webinar

($47 value)

Doors are open for enrollment!

You'll get immediate access to all of the resources listed above, and when you join you'll get the calendar of calls. The live portion of coaching and support calls will begin immediately. You will have lifetime access to all the material in the course.

Ready to take the next 3 months and focus on growing to $3000 sales revenue months? Sign up here:

Pay in Full

$997

One Single Payment Today

 
  • 6 in-depth training modules with detailed workbooks
  • 3 months of coaching & support
  • Access to resources, guest expert training, and more
  • Private Facebook group with group accountability and support
  • 3x per month group coaching call, workshopping call and ecommerce call with Emily, Ariane and Andrea
  • "How to Start Your Shopify Site" Training Included!
  • How to Shop at Market and LA Fashion District Mini Courses
  • How to Grow Your Audience Webinar
  • AND SO MUCH MORE!
I'm Ready!

Payment Plan

$350

3 Payments (Auto-billed every 30 days)

 
  • 6 in-depth training modules with detailed workbooks
  • 3 months of coaching & support
  • Access to resources, guest expert trainings, and more
  • Private Facebook group with group accountability and support
  • 3x per month group coaching call, workshopping call and ecommerce call with Emily, Ariane and Andrea
  • Curated Vendor lists
  • "How to Start Your Shopify Site" Training Included! 
  • How to Shop at Market and LA Fashion District Mini Courses
  • How to Grow Your Audience Webinar
  • AND SO MUCH MORE!
I'm Ready!

Have a question that you didn't see an answer to here on this page? Feel free to email us at [email protected] and our team will reply ASAP!

Frequently Asked Questions

 

Boutique Basics Bootcamp includes:

3 Months of Support and a Positive Community

3 Coaching Calls Per Month with Emily & her Expert Coaches

Monthly Sales Training Calls with Emily

Exclusive "Start" Guidebook with Exactly What to Do Next

6 Step by Step Training Modules with Workbooks

Monthly Website Audit Calls with Andrea, our E-comm Expert

Step by Step Shopify Site Creation Tutorial

Retail Mindset Work from the Woman who Wrote the Book!

When you sign up today, you'll get these BONUSES for FREE:

BONUS: Recorded Q&A with Emily for each Module

($697 value)

BONUS: Shopping the LA Fashion District Guide

($97 value)

BONUS: How to Shop at Market Training

($97 value)

BONUS: Grow Your Audience Webinar

($47 value)

THE ONLY BOUTIQUE BEGINNER'S COURSE I KNOW WHERE YOUR RESULTS ARE GUARANTEED*

I know I can add immense value to your boutique business, and I'm willing to put my money where my mouth is.

I guarantee if you follow the instructions and implement everything we discuss on the live calls, you'll make at least your investment in this course back in the first 6 months, or I'll personally refund the difference and you can take the course again for free.

Of course, we're aiming for those $3000 months, but I want to do as much as possible so signing up for Bootcamp is a complete no-brainer.

* Participation conditions apply and will be disclosed

Now is your time to finally start becoming the boutique you've been dreaming of!

Pay in Full

$997

One Single Payment Today

I'm Ready!

3 Monthly Installments

$350

3 Payments (Auto-billed every 30 days)

I'm Ready!

Have a question that you didn't see an answer to here on this page? Feel free to email us at [email protected] and our team will reply ASAP!