We help Boutique Owners Make 20-50% More Sales in Less than Six Months 

My step-by-step system will help you start and scale your boutique and gain the freedom you’ve been dreaming of.

Thursday February 29, 2024 at 10am EST

Retail Riches: The Boutique Payday Blueprint Free LIVE Workshop

Register to save your seat now for this groundbreaking new live workshop where I'm showing you exactly how much revenue you need to make to actually pay yourself in 2024.

Click Here to Learn More

Or Save Your Seat NOW

(and get the Replay to your email!)

Enter Your Name and Email Here to Register:

45% Increase

"I was at $20k average months. 3 months after starting with you, I had a $42,000 March.

That's 45% higher sales!

- Ashley Henderson, Online Boutique
See the Program Ashley Used >>

$1 Million

"We did it! We hit $1M at 3pm today!"

- Samantha & Sara, Cupcake Couture, Brick and Mortar + Online Boutique


Listen to My Podcast with Them >>

70% Increase

"Hey Emily I'm so excited!! I had 70% increase since our last call! I did a little over $6k this week! I pretty sure I'm going to hit over $20k this month aaaaah!"

- Juana Cerna, Jayla's Styles, Brick and Mortar Boutique
Juana Started With This Course >>


"I took your Boutique course and am now CONSISTENTLY having $13,000-$15,000 months
WITHOUT working harder.
In fact, I work less than I was.

It works if you work it! Looking forward to continuing growth!"

- Ashley Brummet, Online Boutique
See the Program Ashley Used >>

$40k NET

During our time together: "I did over $40k in NET SALES this month!!!!! Just thought I would share the good news!! Thank you for all that you've taught me so far!!"

After working together: 

"Emily has changed my life! I HIGHLY recommend her and the training she offers if you are serious about your boutique and living the life you deserve!"

- Dannie Huggs, The Sol Shine, Brick and Mortar + Online Boutique
Work With Me 1:1 Like Dannie Did >>


"I'm completely blown away! Without your guidance and support I couldn't have done it! Woo! Our biggest and best month ever! $30k!!!

- Erin Craft, 3 Willows, Online Boutique
Erin Worked with Me 1:1 >>

As a Retail Professional and former Boutique Owner, I specialize in helping you analyze your sales, buy proper inventory levels and scale your small retail business to multi-millions in revenue.


Introducing our signature Framework of educational and solution-focused boutique training programs. As a boutique consultant, I've meticulously crafted this framework by blending time-honored retail fundamentals with cutting-edge innovations. Each program is curated and led by a hand-picked team with decades of collective retail expertise. With this Framework, our clients consistently achieve remarkable outcomes, cultivating highly profitable boutique businesses that lay the foundation for enriching and robust lives. Discover the transformative power of our boutique training today.

As seen in:


Boutique Training Academy

Get Professional Retail Training with these Comprehensive Programs and Courses:

level 1 // Boutique Basics Bootcamp

For the Planning and New Boutique Owner, 3 Months to $3000 in your new Boutique Business, Includes 2x a Month Group Consulting Calls with Emily & Ariane, Rolling Enrollment, Click to Learn More

level 2 // Six Figure Boutique Blueprint

Grow Your Boutique to Six Figures a Year, Self Study/Immediate Access, Click to Learn More

level 3 // Boutique Business Accelerator

You're Making Good Money and You Want More in Your Bank Account! Spend 6 Months with Me in a Semi Private Consulting Environment with other High Revenue Retail Business Owners.
Learn to Create and Use a Buying Plan, Strategize How To Sell More and Faster to Increase Profit, Use Paid Ads to Scale Your Boutique Business

I'm Emily Benson.

My life work is to help entrepreneurs create a business they can’t wait to wake up to every morning. My own boutique, The Fashion Truck, disrupted the retail world in 2011. Today my consulting business, Boutique Training Academy, helps thousands of boutique owners start, grow, and scale their business.

My background in corporate merchandising for companies Abercrombie & Fitch, Henri Bendel and Club Monaco make me uniquely suited to translate the fast paced world of retail to the modern boutique owners of today.

Both of my books, The Ultimate Boutique Handbook and The Retail Mindset, went to #1 on Amazon and the Handbook is the #1 Global Book on How to Start a Retail Business. My podcast Boost Your Boutique has 250 episodes and gets over 30,000 downloads a month.

I hear from retail business owners just like you that my work has changed their life. Are you ready for it to change your life?

My online boutique now makes millions.

"I'm so grateful to work with Emily. Together we tripled my sales our first year, and have gone on to double revenue year over year. My boutique now makes millions."
- Lex Nevin, Dressed in LaLa

$50k increase in 1 Month!

“Emily helped me grow $50,000 in one month, yes, one month."
- Shari Ausant, Mermaids on Cape Cod

I'm able to take time off and hit new sales records.

"Every month we keep hitting our highest month ever. I'm able to visit family, take time off and manage my staff to support our growth."
- Brittany Petrik, Roseabella Boutique

My Latest Published Works

Listen to the Latest Episode of the Boost Your Boutique Podcast, Watch My Fastest Growing YouTube Video or Read The Retail Mindset:

Video Poster Image
Read the Extended About Page

Shop Digital Products for Starting a Boutique:

Boutique Training Academy consults and develops education for boutique owners at a professional retail level. If you're a new or established boutique owner looking to do it right the first time (and make money) you're in the right place.


Meet Me

FB Community

Contact Us



Tools & Resources

Boost Your Boutique Podcast

The Blog




What We Do

Coaching & Consulting

Course Login