Boutique Training Academy's Framework is proven to increase sales by 20-50% in less than six months.

If you're ready to be done "winging it" or "figuring it out on your own," welcome!

70% Increase

"Hey Emily I'm so excited!! I had 70% increase since our last call! I did a little over $6k this week! I pretty sure I'm going to hit over $20k this month aaaaah!"

- Juana Cerna, Jayla's Styles, Brick and Mortar Boutique

$1 Million

"We did it! We hit $1M at 3pm today!"

- Samantha & Sara, Cupcake Couture, Brick and Mortar + Online Boutique

45% Increase

"You projected my monthly sales at $42,000 and I did it!
That's 45% higher than last month and last year."

- Ashley Henderson, Online Boutique

Who is Emily Benson?

Got 2 minutes? I'd love if you watched the video to the right.

It tells the story of why I love consulting boutique owners with some fancy video from some of my client's shops.

If you're interested in more, I've got my resume below.

Click here to get access to my latest free training called OVERBOUGHT!


"I'm completely blown away! Without your guidance and support I couldn't have done it! Woo! Our biggest and best month ever! $30k!!!

- Erin Craft, 3 Willows, Online Boutique

$40k NET!

During our time together: "I did over $40k in NET SALES this month!!!!! Just thought I would share the good news!!

Thank you for all that you've taught me so far!!"


After working together: "Emily has changed my life! I HIGHLY recommend her and the training she offers if you are serious about your boutique and living the life you deserve!"

- Dannie Huggs, The Sol Shine, Brick and Mortar + Online Boutique


"I took your Boutique course and am now CONSISTENTLY having $13,000-$15,000 months
WITHOUT working harder.
In fact, I work less than I was.

It works if you work it! Looking forward to continuing growth!"

- Ashley Brummet, Online Boutique

Making an impact in Boutiqueland since 2015

I've been helping boutique owners achieve financial success and a fulfilling life through my books, programs and content as an educational creator.

Never experienced consulting or online training programs? Here is the core of what I teach and talk about:

Business Strategy and Planning

  • We assist boutique owners in creating a clear business plan that outlines your goals, target audience, competitive advantage, and growth strategies.
  • We help you identify niche markets and unique selling propositions to stand out in a crowded market.
  • We provide guidance on inventory management, pricing strategies, and sales forecasting.

Merchandising and Product Selection

  • We advise on curating a diverse and appealing product range that resonates with a boutique's ideal customers.
  • We teach you to analyze sales data to identify best selling items and trends, guiding future purchasing decisions.
  • We connect you with vendors and resources that make your sourcing more streamlined.

Online Presence and E-commerce

  • Assist in developing a user-friendly and visually appealing website for online sales.
  • Provide guidance on digital marketing strategies, including social media, email campaigns, and influencer collaborations.

Financial Management

  • We teach boutique owners how to analyze financial metrics, such as profit margins, sales growth, and expenses.
  • We provide guidance on pricing strategies that balance profitability and customer value.

Visual Merchandising

  • We teach you how to create eye-catching and cohesive store displays that highlight your boutique's products and tell a story.
  • We review both online, in store and pop up designs to maximize sales and customer engagement.

Customer Experience

  • We focus on building strong customer relationships and loyalty by offering exceptional service and personalized shopping experiences. 
  • We always suggest ideas for implementing loyalty programs, VIP events, and other customer-centric initiatives.

Time Management and Work-Life Balance

  • We coach boutique owners on effective time management techniques to balance business demands and personal life. 
  • We'll always encourage you to delegate tasks and build a reliable team to reduce workload stress.

Self-Care and Wellness

  • We help boutique owners recognize the importance of self-care for maintaining a healthy work-life balance.
  • We provide strategies for managing stress and preventing burnout.

Today, I run Boutique Training Academy.

9 years ago, I was Owner of The Fashion Truck.

15 years ago, I was a Merchant for Henri Bendel.

18 years ago, I was Assistant Merchant at Abercrombie and Fitch.

25 years ago, I dreamed of opening a little store on Main Street. 

Fun Fact, I opened a store in the exact same location that dream was born in.

Long story short, I wanted a boutique when I was 17 years old (maybe you can relate?) I spent the next 11 years navigating through design school at Syracuse University, the merchant training program at Abercrombie and Fitch, and being part of the national re-launch of Henri Bendel as a private label driven accessories store as part of the L Brands company. 


I finally got laid off in January of 2011 and told the HR person sitting across from me that they would "See the Fashion Truck on the road very soon!" (bold face lie at the moment... but I actually acted on it after planning it for a year!)

6 months later, I was pulling out of my parents driveway in a 30 foot stepvan we had renovated in the driveway.

5 years and a brick and mortar store later, I wrote a book called "The Ultimate Boutique Handbook." The book has sold thousands of copies and is the #1 book for Starting a Boutique in the world.

It also gave life to a consulting business, Boutique Training Academy. I saw a huge need for retail fundamentals in the Boutique Industry. I created Boutique Training Academy to provide a professional level of retail education to boutique owners like you.

Whether you sell clothing, home decor, childrens styles, gifts or maybe spiritual stuff, I can help you. I specialize in boutiques making under $5M a year in sales revenue who are selling via online, brick and mortar or pop up boutiques.

I've developed lots of free content for you to start diving into, whether you're at the start, grow or scaling level in your boutique business.

Get my FREE Where to Buy Inventory Guide

It's got 18 pages of juicy boutique insider secrets other people on the internet are making your pay for! Pop your email below and I'll send it to your inbox.

I'm a real person and I don't do shady stuff with your email, just send you great advice.