Let's Be Friends!

If you want to make more money in your boutique or retail business you're in the right place.

We'll guide you step by step in your journey through Boutiqueland.

We teach aspiring and established boutique entrepreneurs the most efficient and profitable ways to run and love their business through our proven methodology of mindset, margins and marketing.

Let's make money!


Hi, I'm Emily, and I've been in the retail and boutique world for the past 17 years. Join me to start leveraging my knowledge and expertise to make your boutique business both profitable and fun. (Hint: It CAN be!!)


More About Me

Ready to step up in your boutique?  

Browse my most viewed YouTube Channel videos.  

Start a Boutique for $75

Think you need a big budget to start your boutique? Think again! In this video, I'll show you the exact steps to buy $75 of merchandise to start making money right away. 

Watch Video

Make More Money! My #1 Rule

You're making making money way too complicated! Numbers don't lie and when you start to hang around me, you'll notice that I like to teach you how making more money in your boutique can be easy!

Watch Video

Easy Steps to Move More Inventory

News flash: You're not supposed to sell every last piece of inventory! Even mega retailers make markdown plans and create opportunities to sell through those styles or size that just don't want to leave the rack. I want to let you in on some of the tricks!

Watch Video

What can you expect from a Boutique Training Academy course?

No matter which class you take, you can count on it being infused with my Signature 3M's Methodology:


Undoubtedly the game changing part of my methodology. You'll learn to master the mindset of a Boutique CEO.


Growth is a combination of data and intuition. We will always dig into the data to help you grow faster and more profitably.


From social media advertising to website design, we teach the most up to date strategies in online marketing. 

What Boutique Owners have to say about Emily & BTA:

Meghan Parker, Fourever Lane

"Emily was the best investment I made for my boutique."

Shari Aussant, Mermaids on Cape Cod

"Emily helped me grow $50,000 in one month, yes, one month."

Lex Nevin, Dressed in LaLa

"I'm so grateful to work with Emily. Together we tripled my sales our first year, and have gone on to double revenue year over year. My boutique now makes millions."

Jill Vadnie, Dakota Flora

"I hired Emily to avoid making all the 'beginner mistakes' when switching from a direct sales company to boutique."

Erin Craft, 3 Willows Boutique

"I waited way too long to begin working with Emily Benson. And now that I have... I recommend no one wait."

Brittany Petrik, Roseabella Boutique

"Every month we keep hitting our highest month ever. I'm able to visit family, take time off and manage my staff to support our growth."

Want to start getting all my free advice NOW? 


You don't have to have an established boutique business to start working with me. I have over 100 episodes of my Boost Your Boutique podcast available right now for you to start binge listening on those long walks, nights shipping packages or drives to your 9-5!

Need a Business Plan Template specific to a Boutique Business?

Written by the award winning owner of The Fashion Truck, Emily Benson, The Ultimate Boutique Handbook is a comprehensive, easy to follow guide of how to open a boutique of your own. Ms. Benson's 12+ years of experience in the retail world will be passed on to you through stories and advice on how to deal with the ups and downs in the start up and operation of your boutique. This is the only book in the world that will give you the full details on how to open a mobile retail shop, from build out to scheduling. After reading this guide, you'll have the knowledge and the confidence to build the store of your dreams!

The Ultimate Boutique Handbook includes:
- How to define your target market
- How to select a location that works for your boutique
- What to consider in deciding between a brick and mortar store or mobile boutique
- What and where to purchase products for your boutique
- How to make the most money on the products you sell
- Budgets for startup and ongoing costs
- How to set your business up with insurance and credit card processing
- Developing a professional brand image for your boutique
- Fixture layouts for both brick and mortar and mobile boutiques
- Insider tips on designing your fashion truck
- Plan a opening event & get press for your boutique
- Operating your fashion truck- getting permits, power and building a schedule
- Resource guide with all the websites you need to get started FAST!

Now Available on Audible: The Retail Mindset 

When you opened your retail store, the focus was on inventory, social media and gaining an audience of customers who wanted to buy from you. The drive you had got you to now, a moment in your business journey where everything is starting to work out as you imagined. Well, kind of.

The mechanics of the retail business are going well. But, you're exhausted, constantly worried about money and spending time on work that should be with your family. None of this was part of your plan.

It's time to make some Mindset Moves!

The Retail Mindset Method, outlined in this book, has a pretty simple promise. When you work on your mindset, you will:

  • Reduce your daily stress
  • Have more fun in your retail business
  • Make the money you desire

In this book, I'm going to walk you through the exact steps that I've taught hundreds of clients and students. I'll tell you about their successes, failures, challenges and triumphs in the hope that you'll see yourself in their stories. My intention is that you will use the lessons and methods to improve your life so that you can have a thriving retail business, one you are thrilled to get up and run every single day you're open.

By the end of reading and implementing what's in this book, I hope that you will learn to love your business and yourself.

Get Your Copy Here!