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Hi, I'm Emily Benson.


If you've found yourself here, you're a boutique owner or independent retailer who is looking for help with your business. Great! I'm a Business Consultant for boutiques and retail businesses that have yearly revenue of $10M or less.


At a foundational level I teach new boutique entrepreneurs how to create the right assortment mix, margins that provide a steady cash flow from day one and authentic organic marketing.


For the more advanced boutique owner, I show them how to streamline processes inside their company, cultivate a millionaire mindset and produce advertising that attracts new customers while they step into an executive role.


On average my 1:1 and Mastermind clients make 20-50% more revenue, in six months to a year of working with me. If you'd like to apply to work directly with me, please click here.

My Story


My life work is to help entrepreneurs create a business they can’t wait to wake up to every morning. My own boutique, The Fashion Truck, disrupted the retail world in 2011. Today my consulting business, Boutique Training Academy, helps thousands of boutique owners start, grow, and scale their business.

My background in corporate merchandising for companies Abercrombie & Fitch, Henri Bendel and Club Monaco make me uniquely suited to translate the fast paced world of retail to the modern boutique owners of today. I've taken extensive trainings in digital marketing, coaching and spiritual practices and combine them all in my teaching.

My first book, The Ultimate Boutique Handbook, was a #1 Amazon Bestseller. The Retail Mindset, my second book for retail entrepreneurs will be published in 2021.

I have recorded over 100 episodes of my “Boost Your Boutique” podcast and have been featured on the following podcasts:

My businesses have been featured in the following press outlets:

I live with my husband Greg in Somerville, Massachusetts, but we spend much of the year traveling for fun and sun chasing. I've been trained as a Spiritual Teacher by NYTimes Bestselling Author Gabrielle Bernstein and Reiki level 2 certified by leading practitioner Libby Barnett. Currently I'm a student of Maryann DiMarco studying Intuitive Development.

Want to reach out to me? Send me an email at [email protected]! I can't wait to hear from you! 

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